September 24, 2025

Happy Wednesday, everyone!
Good morning 🌞—hope you’re all feeling sharp, caffeinated, and maybe even a little adventurous today.

Quick question: have you ever looked at a business (big or small) and thought, “I wonder if this thing actually makes money?” It’s kind of like watching a magic trick—you see the shiny outcome, but you’re not always sure what’s happening behind the scenes. 🎩✨

The truth is, not every business is worth investing in—some are built on strong systems, while others are like a house of cards waiting for a strong breeze. Today’s post is all about how to evaluate if a business is worth investing in. Think of it as learning to spot the difference between a gold mine and fool’s gold. 🪙

So here’s a fun way to kick off your day: if you had to “invest” in one of your daily habits as if it were a business, which one would you bet on? (Personally, I’d probably back my coffee-making skills—they’ve got consistency and scale. ☕)

— Ryan Rincon, Founder at The Wealth Wagon Inc.

— Nolan Bushnell, founder of Atari & Chuck E. Cheese

Market Update: The markets had a rough day with red dominating the board, but a few bright spots still managed to shine through. 🌦️

The Nasdaq slipped by -0.95%, the S&P 500 shed -0.55%, and the Dow Jones barely budged but still ended down -0.19%. Over in crypto, Bitcoin cooled off at $112,047.30, dipping -0.65%.

Commodities, however, came to the rescue: Gold climbed +0.58% to $3,796.90, and Silver ticked up +0.12% to $44.26, reminding us that safe havens still have their sparkle.

On the corporate side, Amazon took a beating, dropping -3.04%—ouch. But Broadcom (+0.04%) and Costco (+0.04%) managed the tiniest of green gains, like squeezing a lime into a weak cocktail—better than nothing, but not much to celebrate.

All in all, the day was one where caution ruled, and the winners were the quiet, steady players while the big names took the hits.

Trump blasts European allies in UN speech, says nations ‘going to hell’
Donald Trump sharply criticized European allies during his address at the United Nations, warning that their countries were “going to hell” without stronger leadership. His remarks underscore rising tensions between the U.S. and Europe over defense, trade, and immigration. The speech drew immediate pushback from European officials, who called the rhetoric inflammatory and counterproductive. Analysts note Trump is using global platforms to reinforce his nationalist agenda at home.

U.S. threatens sweeping sanctions against International Criminal Court operations
American officials signaled they may impose full sanctions on the International Criminal Court, escalating tensions over ongoing investigations. The move follows disputes about the court’s jurisdiction and its inquiries into alleged U.S. actions abroad. Critics warn sanctions could undermine international justice and accountability mechanisms. Supporters argue the ICC has repeatedly overreached into sovereign matters.

U.S. blocks Iranian diplomats from shopping at Costco stores
Iranian diplomats in the U.S. are now barred from shopping at Costco, part of tightening restrictions amid strained relations. Officials framed the move as part of broader limitations on privileges afforded to foreign missions. Critics view it as largely symbolic, reflecting the administration’s hardline posture. The measure coincides with continuing disputes over sanctions and nuclear negotiations.

Scientists film rare shark mating behavior in ocean, call it big win
Marine biologists captured a remarkable event: three sharks engaging in mating behavior, a rare moment never filmed before. The footage is being hailed as a scientific breakthrough for understanding shark reproduction. Experts say such insights could aid conservation efforts for declining shark populations. The video also highlights how little is known about the complex behaviors of marine predators.

U.S. designates Barrio 18 gang as foreign terrorist organization
The Biden administration has formally listed Barrio 18, a violent transnational gang, as a foreign terrorist organization. The move aims to expand law enforcement tools to combat its influence across Central America and the U.S. Officials say the gang’s criminal activities, from extortion to drug trafficking, pose serious security risks. The designation allows for tougher sanctions and international cooperation.

ICC charges former Philippine president Duterte with murder in drug war
Former Philippine President Rodrigo Duterte has been charged with murder at the International Criminal Court over his bloody anti-drug campaign. Prosecutors allege Duterte directly encouraged extrajudicial killings during his tenure. Human rights groups have long pushed for accountability, citing tens of thousands of deaths. The case marks one of the most high-profile ICC prosecutions in recent years.

Greek-American lawmakers push Trump to halt F-35 fighter jet deal with Turkey
Greek-American members of Congress are urging President Trump to block the sale of F-35 fighter jets to Turkey. They cite concerns over Turkey’s human rights record and its growing ties with Russia. The request reflects deep divisions within NATO allies over defense cooperation. The debate comes as U.S.-Turkey relations remain tense over security and regional conflicts.

Democrat slams Trump’s ‘unhinged’ remarks as shutdown fight intensifies
A leading Democratic lawmaker condemned Donald Trump’s latest comments as “unhinged” amid the looming government shutdown. Trump has urged Republicans to hold firm, even if it means halting federal operations. Democrats argue the strategy puts millions of workers and families at risk. The sharp rhetoric signals an increasingly bitter fight as deadlines approach.

Minister Lokesh projects confidence, promises reforms for seniors in India
Andhra Pradesh minister Lokesh emphasized his focus on senior citizens, signaling new reforms and programs. He expressed optimism about addressing pressing social challenges in his role. Lokesh has recently positioned himself as a pragmatic voice in the state’s politics. Observers say his confidence could strengthen his influence within the ruling coalition.

U.S. pledges strong support for Argentina’s fragile economy amid crisis
The U.S. announced it will do “what is needed” to help stabilize Argentina’s struggling economy. The pledge comes as inflation surges and debt challenges mount in Buenos Aires. American officials say support could include financial assistance and stronger trade partnerships. Critics caution that aid must come with accountability to ensure long-term reform.

China’s global ambitions drive economic strategy, Economist report warns
The Economist warns that China’s latest economic plan reflects a strategy aimed at global dominance. Analysts argue Beijing is positioning its industries to control key supply chains. The approach could reshape global markets in technology, energy, and trade. Western officials say it raises urgent questions about economic security and competition.

OECD says tariffs could slow U.S. economy significantly by 2026
A new OECD report projects tariffs will severely impact U.S. growth by 2026. The study highlights risks of slower exports and higher consumer costs. Economists warn that prolonged trade disputes could also dampen investment. Policymakers face growing pressure to balance protectionism with long-term competitiveness.

Dollar steadies as markets await Powell’s highly anticipated speech
The U.S. dollar held steady against major currencies as investors looked to Fed Chair Jerome Powell’s upcoming remarks. Markets are seeking clarity on the central bank’s outlook for rates. Analysts say Powell’s tone could sway investor sentiment and asset prices globally. Traders remain cautious as uncertainty persists over inflation and economic growth.

Gold prices hit another record high as rally accelerates
Gold prices surged again, reaching another all-time high amid global uncertainty. Analysts point to central bank buying, inflation concerns, and geopolitical risks as key drivers. Investors are flocking to the precious metal as a hedge against volatility. Some warn that the pace of gains could spark corrections ahead.

Amex Platinum users urged to redeem $175 credits before deadline
American Express Platinum cardholders are being reminded to use $175 in expiring credits by September 30. The credits apply to eligible purchases and can save customers significant money. Consumer advocates stress the importance of maximizing benefits before expiration. The reminder highlights how rewards programs can add value when carefully managed.

Not every investment opportunity is as obvious as buying a stock or ETF. Sometimes it’s a friend pitching you their startup, a local business for sale, or even a franchise opportunity. These chances can be life-changing — but only if you know how to evaluate them.

Here’s a straightforward guide you can use any time you’re considering putting money into a business.

Ask yourself: How does this business actually make money?

If you can’t explain the model to a 10-year-old, you probably shouldn’t invest in it.

Even if you’re not an accountant, there are a few basics you should check:

If you’re considering a small business, always ask for at least 3 years of financials.

A great business in a dying industry is still a bad bet. Look at:

Example: Investing in a taxi company in 2013 might have looked fine — until Uber exploded.

You’re not just betting on the business; you’re betting on the people running it.

Look for:

A mediocre business with a world-class operator often does better than a great business with a weak one.

Before you invest, ask: How do I get my money back?

Without a clear exit plan, you’re stuck indefinitely.

If you see any of these, think twice:

Imagine you’re offered the chance to buy into a small coffee shop chain:

On paper, this looks stronger than someone pitching “the next Starbucks” but with no financial history, no team, and no clear plan.

Investing in businesses outside of stocks and bonds can create massive upside — but it also comes with higher risk.

If you follow this framework:

…you’ll immediately be ahead of 90% of casual investors who get pulled in by hype or emotion.

Don’t just ask, “Is this exciting?” Ask, “Does this make sense on paper and in practice?”

That simple discipline can save you from costly mistakes — and help you spot the real winners.

Why did the accountant break up with the calculator?
👉 They just couldn’t count on each other anymore.

I have branches, yet no fruit, trunk, or leaves. What am I?

On September 24, 1869, the infamous “Black Friday” gold panic hit the U.S. Jay Gould and James Fisk tried to corner the gold market, causing a financial collapse.

A man has two coins that add up to 30 cents, and one of them is not a nickel. What are the coins?

*Answers at the bottom

Riddle - Answer: A bank. 🏦

Brain Teaser - Answer: A quarter (25¢) and a nickel (5¢). One of them is not a nickel—the other one is! 😉

Looking for a way to generate an additional $5,000 per month in income, reply with the word “Course” and will send you over our free course guide teaching you exactly how to build wealth and generate income.

Why? Our job is to help you achieve financial freedom through wealth building and we believe that this can help you do just that. - Ryan Rincon