June 27, 2025

Happy Friday, everyone! 🔊
Good morning! You made it to the end of the week—and whether you’re riding a productivity high or just crawling toward the weekend, you’ve earned this moment.

So here’s a question to stir the coffee: Are you playing small because it feels safe… even if you know you’re capable of more?

Today’s message is all about why hiding is expensive—especially for smart, capable people with big value to offer. Whether it’s your ideas, your offers, or your voice—if no one sees it, they can’t pay you for it. 🧠💬💸

We’re talking about how to make noise and make money—not with hype, but with clarity, confidence, and the courage to be visible.

Let’s stop shrinking. You’ve got something worth hearing.

— Ryan Rincon, Founder at The Wealth Wagon Inc.

— Henry David Thoreau

Market Update: Markets hit the gas today with all three major indexes charging ahead—Nasdaq led the pack with a 0.97% gain, crossing the 20K mark like a champ 🏁. S&P 500 and Dow Jones followed closely, up 0.80% and 0.94%, respectively. Momentum? Definitely on Wall Street’s side.

On the flip side, Bitcoin, gold, and silver had a bit of stage fright—each slipping just a hair. Not a crash, just a stumble. 🤏💸

Meanwhile, Ford and Lucid cruised higher, up 1.43% and a zippy 2.80%, proving the EV buzz is still alive. Even PayPal tapped in with a modest 0.14% boost.

Verdict? Stocks were in drive mode while metals and crypto popped it in neutral.

Delta Opens Luxe Two-Story Lounge at SEA with Mount Rainier Views
Delta's new 24,000 sq ft Delta One Lounge in Seattle debuted with an open-air terrace offering Mount Rainier vistas and an omakase menu featuring local seafood dishes. It's a premium experience upgrade aimed at wooing business travelers with elegance and regional flair.

ITA Airways Unveils ‘The Runway’ Lounge at Milan Linate for Corporate Flyers
At the Business Travel Show in London, ITA Airways showcased its new premier lounge—‘The Runway’—at Milan’s Linate Airport, highlighting enhanced comfort and added flights to the UK. It’s a strategic boost for business routes and lounges alike.

Business-Class Seats to Europe Still Wide-Open for Summer Travel
Airline data shows plenty of business-class availability for Europe this summer—perfect for last-minute executive upgrades. Ideal news for corporate road warriors who prefer perks over price.

Crypto Market Structure Bill Draft Released by Senate Banking Panel
Senator Lummis unveiled a draft framework for comprehensive crypto regulation, targeting clarity in commodity vs. security, and clearer regulator roles. This could offer crypto firms a more predictable path—if the bill gains momentum post-August.

U.S. Senate Passes GENIUS Act, Laying Stablecoin Foundations
The Senate approved the GENIUS Act 68‑30, creating the first federal framework for stablecoins—including reserve and auditing requirements. This is a milestone in crypto-regulation—stabilizing the space while keeping markets humming.

Tether Faces U.S. Exit Risk After GENIUS Act’s Tough Rules
The GENIUS Act may drive Tether—holders of $156B in stablecoins—out of the U.S. due to transparency and backing rules. As U.S.-based players like Circle benefit, international tug-of-war in stablecoins intensifies.

72% of CMOs Rank AI Marketing as a Top Priority in 2025
Avasant & 2X report shows AI is now a C-suite marketing staple—72% of CMOs are backing it hard. B2B budgets are shifting from fluff to AI-driven strategy—marketers, time to level up.

AI Marketing Tools Yield 20–30% Higher Campaign ROI
Reviews from GetMerlin, ReteNo and Iterable say AI-powered personalization is driving 20–30% better ROI in email and messaging campaigns. Your marketing team could finally deliver that extra spark.

AI Isn’t Replacing Marketers—But Those Using It Will Replace Others
AI marketing expert Lornah Ngugi quips that humans aren’t obsolete—just those who don’t use AI will be. In short: embrace AI now or get benched later.

Citi Launches “NextGen” Executive Training Across 25 Countries
Citi just kicked off a global leadership acceleration program, aiming to upskill managers in emerging markets with tech + strategic thinking . The goal: create future-ready leaders without leaving desks.

PwC Rolls Out Hybrid Auditing Using Drone‑Enabled Remote Checks
PwC is now using drones for remote inventory audits in warehouses—cutting costs and time by almost 40% . Spot-checking pallets without sending auditors onsite? Game-changer.

PepsiCo Launches Internal Incubator to Spark Brand Innovation
PepsiCo’s new in-house startup studio aims to prototype snack and beverage ideas in 6 weeks—then roll the winners to market . Snack bosses, meet your new R&D playground.

Target's Private Labels Now Account for 18% of Total Sales
Target reports its own brands are growing three times faster than name brands—now hitting 18% of total revenue . Value shoppers rejoice—Target’s pulling a Whole Foods move on margins.

Amazon to Launch Same‑Day Delivery on Select Fresh Groceries in 7 Cities
Amazon Fresh is rolling out same-day delivery in several Midwestern cities—meaning Fridays can now include sushi, studs, and spring rolls in 12 hours . Weekend snack planning just got greedy.

Nike’s Sneaker Subscriptions Ups Outpace Apparel by 40%
Nike’s trial sneaker subscription offering has seen 40% more uptake than trial apparel boxes . Shoe-savvy subscribers: you’re trendsetters (and cash flow engines).

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Alright, let’s have a little heart-to-heart.

You’re smart. You’ve got ideas. Maybe you’re building something. Maybe you're climbing the corporate ladder. Maybe you're still figuring things out.

But here's the quiet trap a LOT of smart, capable people fall into — and it costs them more than they realize:

They stay invisible.

They do great work in private.
They learn things, build things, and solve problems… but they never show up.
No posts. No sharing. No offers. No voice.

Which sounds noble, right? “Let the work speak for itself.”

But here’s the hard truth:

If nobody knows you exist, they can’t pay you, promote you, or partner with you.

So let’s fix that — without turning you into a “look at me!” person (don’t worry, no LinkedIn bro energy here).

Visibility isn’t about being loud.

It’s about being findable. Being helpful. Being top of mind when opportunity knocks.

When you become visible:

Most importantly: you stop chasing everything. Because the right stuff starts to show up.

Let’s be real: the internet is full of people posting for attention with zero substance.

That’s not what we’re doing here.

We’re going to share value — stuff that helps people — in ways that feel natural and fun.

Here are 5 low-pressure, high-reward ways to start showing up:

Don’t wait to become “an expert.”

Just share the process:

People LOVE following along with someone who’s in the game.

You don’t need to be everywhere.

Just pick ONE platform you already like:

Post once or twice a week. That’s it.

Over time, you build digital gravity — where cool stuff just starts sticking to you.

This is a small but powerful branding move.

Give people something to remember you for:

Pick a lane. Use it as your base. You can always expand later.

Don’t brag. Share progress.

Examples:

This builds credibility + relatability — the trust combo that makes people want to work with you.

Most people are visible but vague.

Be the person who says:

“Hey, if you ever need help with [X], shoot me a message.”

That alone can get you clients, job leads, referrals, podcast invites — you name it.

Let people know how they can work with you. Then keep showing up with value.

Here’s what happens after 30–60 days of showing up:

Yes. Yes it is.

You just need to stay consistent long enough for it to feel normal.

Most people hold back because they’re afraid of seeming pushy or self-promotional.

But here’s the reframe that helps:

Visibility is service.

When you share what you know, someone else avoids a mistake.
When you tell your story, someone else feels less alone.
When you post your offer, someone who needs you finally finds you.

It’s not about ego.
It’s about impact.

And yeah — it happens to pay really well, too. 😉

You don’t have to be the loudest person in the room.

But if you want to win?
You do need to be in the room.

So this week, challenge yourself:

It compounds.
It attracts.
And it changes everything.

 AARP is the nation's largest nonprofit, nonpartisan organization dedicated to empowering Americans 50 and older to choose how they live as they age. AARP offers advice on topics such as health, wellness, family caregiving, and staying relevant in the workplace.  Members get everyday discounts, including on groceries, travel and cell phone services.

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Why did the brand strategist go to therapy?
Because they had an identity crisis.

I’m made without materials,
I grow without sunlight,
I can be destroyed by silence,
Yet I can build empires.
What am I?

June 27, 1985:
Coca-Cola brought back its original formula after the disastrous launch of "New Coke."
Consumer backlash showed how strong brand loyalty can be — and that listening to customers can save a legacy.

You invest $20,000 into a portfolio that gains 12% per year, compounded.
How much will it be worth in 5 years?

*Answers at the bottom

Riddle - Answer: An idea

Brain Teaser - Answer:
$20,000 × (1.12)^5 = $35,247.42
✅ Your money nearly doubles in 5 years with solid compounding.